Nu Horizon Genetics was established in 2021 as a 501(c)5 nonprofit organization to market University of Nebraska-Lincoln (UNL) small grain varieties to producers in the Great Plains and beyond. As a producer-driven marketing organization, we are committed to working with producers to determine the best varieties that suit their geography, climate, soil, management, and market needs.
Mission
A membership driven marketing group of certified seed entities to promote and commercialize UNL developed small grains to their maximum potential in the marketplace.
Vision
To accelerate small grain variety yield, quality, and sustainable production while ensuring producers have access to improved varieties.